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Website Promotion With Bulk Email Marketing
Marketing budgets will be shifted away from traditional media and into direct marketing campaigns this year, according to research. In a survey by Jaywing, the communication management agency, 40% of firms were planning to increase their budgets on direct marketing campaigns using email and SMS, as well as digital television in 2003.
Bulk Email marketing is a way of communicating directly with a target audience to market your
product and services thorough your website. Any emails sent to customers or potential customers in relation to your website is referred as
" email marketing ". Email marketing is a very effective tool to inform customers of future events, or attract new customers by increasing awareness about what your site offers.
Email Marketing can be implemented with the following objectives:
(1) To persuade the existing customers to purchase the product again , and to acquire new customers, direct promotional emails can be forwarded.
(2) To encourage customer loyalty and enhance the customer relationship the emails can be sent.
(3) To obtain a new contact, through existing customer.
(4) Placing marketing messages or advertisements in emails sent by other people.
Sending Bulk emails is a cost effective Website promotion. Bulk emails can be sent to the customers with the help of Bulk Email Software. Bulk Email forwarding
software's, helps to forward emails to a huge list of customers at a time. Sending Bulk emails to the customers who are in the existing in-house customer lists. Your own email list allows you to develop a long-term relationship with your online audience -- to communicate with and market to them over and over.
It is not an easy and simple task to collect hundreds of thousands of email addresses and send everybody an email about your website. You require the permission of the email recipient to send them info about your site otherwise it may be regarded as "spam" which is unsolicited bulk email. This is referred as permission based marketing. Long-term email campaigns only work consistently when they are based on permission
Ideas for a better Bulk email marketing:
(1) It would be nice to call your customer with a salutation and his name, rather than calling him as a Customer. Personalize each and every email. A phrase like "Dear Mr.Davidson" will have more impact than just "Dear customer".
(2) A subject line with a benefit-oriented or a Question or Curiosity triggered
line will add weightage to your mail. A subject line with "Is your creditability less ?" will have more mails opened that a normal note as "Loans provided".
(3) Make your mail easy to read. Check grammatical errors. Proof read everything. Keep paragraphs short, between 4-6 lines.
(4) Give the opportunity for your readers to opt-out of your mailing list. Provide the opportunity at the end of your mail.
(5) Before sending your e-mail to your entire list, test how it looks in a variety of e-mail clients like hotmail, yahoo, outlook express,
Eudora etc...
(6) Provide an opportunity to your customer, to refer your site to their friends.
Email marketing is an excellent way to increase the exposure of your website and advertise any special offers that are currently available through your website. Executed well, a targeted email campaign can have a dramatic influence on your traffic, acquisition of visitors and traffic behavior.
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